Yieldify are an eCommerce phenomenon.The company, founded by brothers Jay and Meelan Radia, uses predictive analytics to respond to website visitors in a unique way – using a person’s multichannel browsing history to generate individual outreach for a far more personal approach to improve web conversions.

In fact, their technology is so impressive that Yieldify has recently raised over $11.5 million from SoftBank, one of the world’s largest investors in eCommerce businesses and Google Ventures, becoming only the third company that the internet giant has invested in since launching its venture capital fund in Europe.

Cambridge Filmworks go behind the scene at Yieldify’s London headquarters to meet their founder and staff to find out what makes the company tick.

To learn more about Yieldify and their innovative approach to eCommerce, please visit: http://www.yieldify.com/gb/