Smart Journey Planning

Smart Cambridge launches smart journey planning tools using real-time data

A new mobile travel app and smart wayfinding screens are being launched in Cambridge by Smart Cambridge to help residents, commuters and visitors plan their journeys around the city.

The innovative journey planning tools using ‘real-time’ data are being developed by Smart Cambridge – led by Cambridgeshire County Council and partly-funded by the Greater Cambridge Partnership – to encourage people to travel more sustainably.

Free to download to smart phones, the new MotionMap travel app brings together ‘real-time’ and local timetable information to more accurately predict travel times and suggest the best routes using a mix of buses, trains, walking and cycling.

Smart screens showing the latest travel updates and useful visitor information are also being trialled at key transport interchanges to make it easier for people to find their way around the city.

The city’s first digital wayfinding screens will be officially launched outside Cambridge Station today providing much-needed signposting, travel times and useful information, with more screens coming to Trumpington Park & Ride site over the summer.

Smart Panel lobby screens are also going up in the foyers of public buildings and large employers, including Cambridgeshire County Council’s Shire Hall and AstraZeneca’s Academy House offices, offering specific travel and other information for staff and visitors.

To find out more please visit: https://www.connectingcambridgeshire.co.uk/