The new ad centres around a very ordinary workplace situation. A lengthy client statement needs summarising. AI duly gets involved. It produces a wonderfully concise headline claiming “Yields are predicted to rise by 800%!”

There is, unfortunately, one small problem.

It isn’t true.

AI’s response? well yes, but it sounds true.

And that, in a nutshell, is the problem.

AI is extraordinarily useful. It can process information at speed, spot patterns, automate repetitive jobs and save people an enormous amount of time. But it also has a rather irritating habit of delivering nonsense with the confidence of someone who has just checked Wikipedia twice.

For Trace Solutions, that distinction matters.

Their property management software is designed to help professionals manage complex portfolios with accurate information, reporting, accounting and automation. Their message is not that technology is the enemy. Quite the opposite. Technology is incredibly useful.

The important bit is knowing when to trust it – and when to ask an actual human being to have a look.

So we decided not to make another earnest film about the exciting future of AI.

Instead, we made a film in which AI confidently talks rubbish.

Because sometimes the best way to explain a problem is to let the problem explain itself.

But there is a serious point underneath. AI can produce an answer very quickly. That doesn’t necessarily make it the right answer. Human experience, judgement and a healthy suspicion of anything claiming an 800% increase are still remarkably useful things to have around.

Trace Solutions. Giving power to the people.

www.tracesolutions.co.uk

Cambridge Filmworks

www.cambridgefilmworks.com

Video Films Content Animation Productions