Case Study
Davina McCall Narrates New Film Showcasing the Cambridge Cancer Research Hospital
Davina McCall Narrates New Film Showcasing the Cambridge Cancer Research Hospital
Television presenter Davina McCall has lent her voice to a powerful new film highlighting the vision behind the Cambridge Cancer Research Hospital (CCRH), an ambitious project set to redefine the future of cancer diagnosis, treatment and research.
Titled The Power of Proximity, the film explores how the pioneering hospital will bring together leading scientists, clinicians and patients within a single purpose-built facility, creating one of the world’s most advanced centres for cancer innovation.
Drawing on her own personal experience with cancer, McCall delivers a heartfelt narration that underscores both the challenges faced by millions of people and the hope offered by groundbreaking medical research.
“Cancer touches every life; for many of us, it becomes part of our story. But here in Cambridge, something extraordinary is happening.”
Showcasing a New Era of Cancer Care
The film brings the vision of the Cambridge Cancer Research Hospital to life through the voices of researchers, NHS clinicians, patients and campaign supporters who are helping shape the future of cancer care.
At the heart of the project is the concept known as the “Power of Proximity”—bringing world-leading research and frontline clinical care together under one roof. By uniting specialists from Addenbrooke’s Hospital, the University of Cambridge and the Cancer Research UK Cambridge Centre, the hospital will enable scientific discoveries to move more rapidly from the laboratory into everyday patient treatment.
This collaborative model is expected to accelerate innovation, improve patient outcomes and create new opportunities for personalised cancer care that could transform treatment pathways both nationally and internationally.
Addressing One of Healthcare's Greatest Challenges
Cancer continues to be one of the UK's most significant health challenges, with approximately 375,000 people diagnosed every year. By 2035, that figure is expected to exceed 500,000 annually, increasing the demand for more advanced and effective approaches to diagnosis and treatment.
The Cambridge Cancer Research Hospital has been designed to meet this growing need by integrating cutting-edge technologies such as genomic medicine, artificial intelligence, digital diagnostics and precision medicine into everyday clinical practice.
The aim is to detect cancer earlier, deliver more personalised treatments, reduce unnecessary hospital visits and accelerate the development of new therapies that are both more effective and less invasive.
A Centre Designed for Global Impact
Situated on the Cambridge Biomedical Campus, the Cambridge Cancer Research Hospital will become one of the world’s leading hubs for cancer research and clinical innovation.
The facility will unite the expertise of Addenbrooke’s Hospital, the University of Cambridge and the Cancer Research UK Cambridge Centre in an unprecedented partnership dedicated to advancing cancer detection, diagnosis and treatment.
While the hospital will directly benefit patients across the East of England, its influence is expected to reach far beyond the region. Breakthroughs made in Cambridge have the potential to shape cancer care across the UK and around the world, helping improve outcomes for future generations.
Through The Power of Proximity, the film captures not only the ambition behind the project but also the optimism driving it forward. By combining world-class expertise, pioneering research and patient-centred care, the Cambridge Cancer Research Hospital aims to change the future of cancer – and, ultimately, change the story of the disease itself.
To find out more about the Cambridge Cancer Research Hospital, please visit:
Cambridge Filmworks
Video Films Content Animation Productions
Image Creative Commons: Frisky Mannish Davina McCall.jpg
Frisky & Mannish with Davina McCall
(Image modified to focus on Davina MCcall face)
Author: Charley Nathan
14 December 2014
Material is available under Public License
This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license.
https://commons.wikimedia.org/wiki/File:Frisky_Mannish_Davina_McCall.jpg
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